Is Online Dating Good Business?


By Dana Abramovitz

With the holidays approaching, so come the Hallmark Holiday movies, romantic comedies that usually involve mistletoe, some “holiday magic”, and two people overcoming the odds to fall in love. I’ve never been one to believe in holiday magic and usually side with team Scrooge when it comes to the holidays, but I do believe in love and the value of finding the right partner to share this life with, or at least holiday gatherings.

I am a woman of a certain age and always thought that I could just find that partner organically. Maybe not under the silly circumstances that are depicted in the holiday movies, but meeting someone in person doing activities that I usually do. However, it turned out that my usual activities did not lend themselves to meeting people. And so, like so many people, I reluctantly tried online dating.

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