Intelligence is the new tall, dark and handsome on dating scene


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With Valentine’s Day just around the corner, you just know we’re officially heading into dating season. Those looking for love want to make sure they’ve landed a date, a partner or a significant other to take them into the new year.

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What are potential dates looking for?

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Let’s just put it this way: Intelligence is the new tall, dark and handsome, and education seems to be a hot commodity, especially with dating apps specializing in luxury. A recent study by luxury dating platform has revealed there’s a direct link between dating success and a person’s education.

And Canada leads the way in this area, with 91% of swiped-right men having a college degree or higher, compared to the global average, which was still significant, at 75%.

According to a recent media release, women around the world are catching up quickly too, with 70% of international female members having a college degree or more. Again, in Canada, this number is higher, at 84%.

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It should be noted that 29% of male daters in the U.S., and 35% of international male daters, hold Master’s degrees or PHD’s, while in Canada, those numbers are higher, with 37% of male daters holding MA or PHD’s.


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Canadian women are soaring in this area, too, with 21% of Canadian women holding MA or PHD degrees. And they’re all looking for love.

So, how successful is a candidate when they have higher education or degrees? “PHD candidates get 30% more interaction on the site than any other degree holder,” note company officials in a recent email.

There’s even a word for this: Sapiosexuality, which translates into a person who is sexually attracted to highly intelligent people – to the point it’s considered one of the most critical traits to find in a new partner.

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We can see sapiosexuality as the new dating buzzword of 2023.

That said, just how important is it to find someone who has the educational pedigree of, let’s say, Dr. Sheldon Cooper, the popular fictional character from Big Bang Theory?

According to Dr. Jeremy Nicholson M.S.W., Ph.D. (aka The Attraction Doctor), on Psychology Today, intelligence is a mighty fine attraction to like-minded people. “While intelligence appears to lose some appeal at the very highest levels for the majority of individuals, a smaller percentage of folks tend to find high IQ essential and irresistible in a mate,” wrote Nicholson on Psychology Today, adding that “a subset of individuals do find very smart people particularly appealing — especially as sexual partners.”

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Interesting to note, says Nicholson, “the sapiosexuality of individuals does not seem to correlate with their own intelligence. In other words, it’s possible for a person to be attracted to high intelligence without being highly intelligent themselves — and vice versa.”

It seems intelligence is the new aphrodisiac. But there is also the issue of potential dates presenting themselves as smarter, or more educated in the hopes of landing the perfect partner. “Research consistently shows that people tend to hold inflated opinions of themselves, rating themselves as smarter than they actually are,” notes on a recent dating survey in the Intelligence journal. “Some evidence suggests that people are similarly biased towards their romantic partners, but little research has explored whether people overestimate their partner’s intelligence.”

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Women tended to overestimate their potential partner’s IQ more than men.

Plus there’s also the issue of intelligence getting in the way of a good date — there are those who may over-analyze information, or delve too deep for meaning, not seeing the trees for the forest, so to speak.

That said, a really smart person can see all this and swipe right when they sense a good match, regardless if there’s a master’s degree or not in the mix. Just in time for Valentine’s Day.

What’s In A Name?

Plenty, if you’re looking for love!

The recent holiday season produced some of the most romantic names that people fell in love to, according to research offered by “Some names are just naturally sexier than others,” noted the research.

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And it appears, the shorter the name, the bigger the appeal: “People with abbreviated names appear more approachable and friendlier; less intimidating. A diminutive name gives a sense of warmth and informality,” states behavioural psychologist and dating coach Jo Hemmings in a recent release.

Which names tug on the love heartstrings? Kate and Jake are the most romantic names, according to the holiday movies research, while Mary and Jack are the most common names of characters in romance novels and movies.

The names roll off the tongue like a love sonnet. Here in order are the top names for both men and women: Jake, Jack and Ben, and Kate, Lisa and Julia.

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